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Snacking Goes Guacamole For Summer

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Snacking Goes Guacamole For Summer

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Last Published: 06/15/2017

Snacking Goes Guacamole For Summer

Guacamole has been a summer snack for years. Avocados provide nearly 20 essential nutrients, including potassium, Vitamin E, B-vitamins, and folic acid and are a good source of fiber. 

They also act as a "nutrient booster" by enabling the body to absorb more fat-soluble nutrients, such as alpha and beta-carotene and lutein.

According to Mintel research, 77% of snackers prefer ready-to-eat snacks over those you have to prepare. While taste still reigns supreme with 51% of consumers valuing taste over health, the trend for healthier snack options is on the rise. Because of this trend, one of the biggest growth areas in retail is in the Refrigerated Snacks arena. Today, this is a $22B industry!

Sabra® Guacamole Grab n’ Go is made with ripe, fresh Hass avocados and paired perfectly with the crispy, crunchy deliciousness of Tostitos® Rolls!TM Tortilla Chips. Now, snackers can have great taste and health in one package.

Retail Tips for Selling Refrigerated Snacks

  • Open air refrigerated cases make it easier for customers to access refrigerated snacks and more likely to purchase them than if they are stored behind glass.

  • Snacks placed in a heavier flow of traffic and at eye level ensure maximum exposure.

  • Shoppers tend to stay to their right-hand side when they enter a store, and continue walking along the perimeter to do much of their buying.

  • 77% of consumers find it useful to have commonly purchased products together.

  • 60% of purchases are made in less than 30 seconds

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