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ALL GENERATIONS SAY YES TO TECH: IMPLEMENTING THE RIGHT TOOLS TO INCREASE CUSTOMER SATISFACTION

ALL GENERATIONS SAY YES TO TECH: IMPLEMENTING THE RIGHT TOOLS TO INCREASE CUSTOMER SATISFACTION

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Last Published: 04/12/2017

ALL GENERATIONS SAY YES TO TECH: IMPLEMENTING THE RIGHT TOOLS TO INCREASE CUSTOMER SATISFACTION

Despite what some food operators may believe when it comes to implementing new technology into their platforms, it is unlikely that the Boomer generation will be scared away from ordering by a few flashing screens. 

 

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Though Boomers aren’t reliant on technology like the Millennials, Gen Z, and to some degree Gen X, Boomers aren’t afraid of it, either. Touch screen ordering and easy to read digital menu screens will make almost as big of an impact with the Boomers as with the younger generations. While Gen Z and the Millennials look to the technology to access nutritional information and increase speed of service, Boomers simply ‘get a kick’ out of trying a new app or pre-ordering online. Across the generational spectrum, one thing is certain: all menus and website information must be mobile friendly and up to date with accurate information. Another unspoken requirement is reliable, easily accessed Wi-Fi, especially for Gen Z and the Millennials.

 

Entegra Procurement Services regularly publishes blog posts on food trends and innovations in food services. Entegra is more than a group purchasing organization (GPO): Our team of procurement specialists implement strategic sourcing to bring the most value to your business. We help our clients, in many segments ranging from the healthcare supply chain to restaurant supply, to cut costs and consolidate their portfolios.

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