This approach is not exactly vegetarian, rather, the focus is on lowering your meat intake while increasing your fruits, vegetables and grains. The term for this dietary practice is "flexitarian."
According to research done by Technomic Research and by the Kellogg’s company, the flexitarian model includes a movement toward clean labels, shopping locally and by the seasons, and simply knowing where your food comes from. Keeping transportation and environmental costs in mind, this philosophy of eating says support your farmer’s market, eat whole foods and limit your meat consumption to grass-fed meats.
One of the concerns voiced about vegetarian and flexitarian lifestyles is a possible lack of protein in the diet. People tend to turn to nuts for extra protein. While nuts do have protein, they also have more fats relative to protein per ounce. There are three categories of healthy meat alternatives that pack in the protein
With a flexitarian diet, you don’t have to eliminate meat completely to reap the health benefits associated with vegetarianism, such as great heart health and lower risk for diabetes, cancer and other diseases. You can be a vegetarian most of the time, but still eat a burger or steak when you have the carnivorous craving.