The loose structure and experience-oriented nature manages to keep consumer expectations in check, while capitalizing on the potentially high return on investment. Pop-ups provide the consumer with a need to secure the experience of a limited time only event, so they can “get it while it lasts.” By restricting the number of reservations available, or placing a limit on the number of food items that are prepared, pop-ups are able to grab the attention of today’s fickle consumer.
IDEAS FOR TRADITIONAL OPERATORS:
Implement a pop-up concept within your restaurants. For example, an Asian restaurant might choose to feature a pop-up noodle bar on the first Thursday of every month. By utilizing the exclusivity trend within the establishment, food operators can invigorate their consumer experience while increasing profitability.
Food operators might want to investigate the route of leasing space during off-hours to an outside chef for a pop-up experience. This option increases restaurant exposure while generating additional revenue.
Entegra Procurement Services regularly publishes blog posts on food trends and innovations in food services. Entegra is more than a group purchasing organization (GPO): Our team of procurement specialists implement strategic sourcing to bring the most value to your business. We help our clients, in many segments ranging from the healthcare supply chain to restaurant supply, to cut costs and consolidate their portfolios.