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Capitalizing on Consumer Demand

Capitalizing on Consumer Demand

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Last Published: 12/09/2016

Capitalizing on Consumer Demand

An improved dining atmosphere appeals to the public by becoming a destination.

As hospitals are often challenged to meet cost demands, the opportunity for a delicious, healthy meal at a low price point in a beautiful setting will draw unrelated consumers through the hospital doors, adding to the bottom line. Often, these restaurant style spaces are situated near the hospital’s main entrance, opening the door to off-street consumers and attracting guests outside of the hospital-based audience. This allows the hospital to capture a larger percentage of the market share.

By offering an additional advantage of innovative technology, kiosk ordering is able to increase both consumer satisfaction and operator cost control. Kiosks help eliminate human error because the customer imports their order directly, without the assistance of staff, which ensures ordering accuracy, resulting in increased customer satisfaction. Direct ordering also reduces wait time, as the order is sent immediately, eliminating the need for an employee to handle the transaction. By implementing kiosk ordering, fewer staff members are required to manage the ordering process, as well.

Entegra Procurement Services regularly publishes blog posts on food trends and innovations in food services. Entegra is more than a group purchasing organization (GPO): Our team of procurement specialists implement strategic sourcing to bring the most value to your business. We help our clients, in many segments ranging from the healthcare supply chain to restaurant supply, to cut costs and consolidate their portfolios.

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Interested in Other Trends in Acute Dining?

Throughout recent years, a trend has moved into the hospital sector that has changed the perception of institutional dining, successfully turning consumer’s thoughts of gravy-laden cafeteria offerings into desirable culinary experiences. 

Download A New Era in Acute Care Dining!