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Capitalizing on the Competition: DELIVERING ON MEAL KITS

Capitalizing on the Competition: DELIVERING ON MEAL KITS

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Last Published: 07/14/2017

Capitalizing on the Competition: DELIVERING ON MEAL KITS

The delivered meal kit industry has experienced a boom of activity in recent years. 

 

Though initially considered a novel trend, this industry has rapidly gained momentum for consumers as an alternative to restaurant dining. Consumers, who crave the healthy, homemade assurance of a meal they prepare, also demand convenience and time-saving alternatives as a necessity for their busy lives. By delivering customizable, deliverable, do-it-yourself meals to the consumer’s doorstep, organizations like Blue Apron® and HelloFresh® are capitalizing on a market demand and generating profits in doing so.

IDEAS FOR TRADITIONAL OPERATORS:

  • Offer do-it-yourself meal kits featuring the ingredients and recipe for a complete meal that is in keeping with your restaurant’s cuisine. This is also a good way to test the appeal of new dishes that might gain placement on your regular menu.

  • Implement a special grab-n-go menu that allows customers to create a complete meal by mixing and matching combinations from a listing of entrees, sides and desserts.

 

Entegra Procurement Services regularly publishes blog posts on food trends and innovations in food services. Entegra is more than a group purchasing organization (GPO): Our team of procurement specialists implement strategic sourcing to bring the most value to your business. We help our clients, in many segments ranging from the healthcare supply chain to restaurant supply, to cut costs and consolidate their portfolios.

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