Income levels definitely impact clean-label demands. Nielsen Research shows that consumers under the age of 35 with annual household incomes of more than $100,000 are most likely to find clean labels important. Among those in this demographic, people with children lead the pack.
These consumers are buying products they believe are not only more nutritious for themselves and their families but are also sustainable for the planet. Transparency and clean labels are more important to them than their older counterparts and their spending power as a group are growing.
While in the past, better-for-you or “health foods” were often limited to natural, gourmet and specialty retailers, today, it is becoming more mainstream and available to all income levels.
According to Nielsen Research, 93% of U.S. households have purchased a clean-label product at grocery stores, while 70% have purchased at a mass merchandiser/supercenter and 31% at club stores. Research shows that half of all shopping trips now include the purchase of a clean label product.
Entegra works with their suppliers – more than 750 of them - to ensure clean label and sustainable products are available on the entegra program for clients.
Entegra Procurement Services regularly publishes blog posts on food trends and innovations in food services. Entegra is more than a group purchasing organization (GPO): Our team of procurement specialists implement strategic sourcing to bring the most value to your business. We help our clients, in many segments ranging from the healthcare supply chain to restaurant supply, to cut costs and consolidate their portfolios.