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Clean Label Challenges: Stealthy Healthy Options for Children

Clean Label Challenges: Stealthy Healthy Options for Children

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Last Published: 01/22/2019

Clean Label Challenges: Stealthy Healthy Options for Children

Children of millennial parents are inheriting their higher expectations when it comes to food choices.  

Millennials are known for higher expectations when it comes to food choices, which translates into making better-for-you options more easily accessible and they are not hesitant to pay a slightly higher premium for quality. Trends show that Millennial consumers have a firm idea of what they are looking for from products and brands. It goes without saying that Millennial parents expect nothing less when it comes to feeding their children as well.

In addition to all-natural, non-GMO, no/low sugar and “no artificial ingredients” claims, parents are in search for clean labels with ‘stealth health’ options – better food options that do not sacrifice taste or quality but incorporate healthy alternatives into well-known kid classics. Keep in mind that within the kids’ food category, flavors, colors and shapes still capture a child’s attention and are equally as important. While clean labels and healthy options might be an appeal to Millennial parents, half of them still say that their child’s preferences and requests are important to them when making choices.

Entegra Procurement Services regularly publishes blog posts on food trends and innovations in food services. Entegra is more than a group purchasing organization (GPO): Our team of procurement specialists implement strategic sourcing to bring the most value to your business. We help our clients, in many segments ranging from the healthcare supply chain to restaurant supply, to cut costs and consolidate their portfolios.

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