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Breakfast is Still on Trend

Breakfast is Still on Trend


Last Published: 06/03/2016

Breakfast is Still on Trend

Brought to you by Kellogg's

According to the breakfast commentary featured in the Journal of the Academy of Nutrition and Dietetics, “Breakfast is the first meal of the day that breaks the fast after the longest period of sleep and is consumed within 2 to 3 hours of waking… ” And breakfast cuisine is definitely on trend. Protein-forward, ‘grab-n-go’ offerings in the morning such as breakfast sandwiches, Paninis, smoothies, bars and granola parfaits made with Greek yogurt, have all grown in popularity.  But what may be surprising to learn is that nearly 50% of consumers eat breakfast foods at other times than the traditional breakfast day part. And much of that consumption is growing in away-from-home environments as demonstrated by healthy single digit growth in foodservice breakfast sales over the past four years .

Cereal consumption, for example, has become popular as an evening snack. Whether eaten alone or with milk, fruit or any number of sweet and savory ingredients, cereal makes a great breakfast or any occasion solution that delivers on what consumers crave most - taste, variety, value, convenience and nutrition.  When it comes to nutrition, the traditional cereal and milk breakfast can provide many important nutrients, including calcium, potassium, vitamin D and fiber, which many Americans simply don’t get enough of Fiber containing foods, including ready-to-eat breakfast cereal, can help maintain digestive health, according to research  . A systematic review of literature over the past 30 years supports that regular breakfast cereal consumption is associated with diets higher in vitamins and minerals and a greater likelihood in achieving nutrient recommendations when compared with those with low or no breakfast cereal consumption. Cereal breakfasts have also been associated with lower BMI .

Research also shows additional healthy ties to breakfast. A review study found that eating breakfast was associated with greater consumption of important nutrients such as dietary fiber, vitamins A and C, riboflavin, calcium, zinc  and iron . Those who incorporate breakfast as part of their diet and exercise program may see an added benefit to doing so. Eating breakfast may help suppress appetite in the morning but skipping it may be associated with reduced free-living physical activity and endurance exercise performance throughout the day .

This blog post was written by David Grotto, MS, RD, LDN who is the author of The Best Things You Can Eat and also a Nutrition Business Partner for Kellogg’s.

Entegra customers can log on to entegraPS.com and see the Build a Better Breakfast Tool in the retail section. 

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