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GENERATIONAL COMFORT ZONES: CREATING THE RIGHT SPACE FOR OPTIMAL DINING

GENERATIONAL COMFORT ZONES: CREATING THE RIGHT SPACE FOR OPTIMAL DINING

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Last Published: 04/12/2017

GENERATIONAL COMFORT ZONES: CREATING THE RIGHT SPACE FOR OPTIMAL DINING

The aura of a restaurant is almost as important as the food being served when it comes to delivering an enjoyable guest experience. 

 

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While Boomers look for a friendly smile and a rewarding social interaction from their servers, Millennials and Gen Zers desire a physical space that is warm, comfortable and inviting to a longer stay. Since many Millennials and Gen Zers frequently don’t own their own homes and tend to have shared living arrangements, restaurants are often used as a place for socializing. Operators can capitalize on this need by creating inviting spaces to sit and relax, such as couch groupings, which helps to extend their stay. On the other hand, Gen X, flush with cash and kids, wants a family friendly atmosphere for their dining experience.

A frequently overlooked element is the impact of the noise and light level on establishments’ perceived comfort. Boomers have been known to walk out of a restaurant before ordering if the background music or noise level in the space was too overwhelming. Another annoying factor to Boomers is lighting - if the lights are too dim or a menu font is too hard to read, Boomers become frustrated. Millennials and Gen Zers don’t want to be put in the spotlight or have their conversations publicized, so providing an element of background noise is important to them. By effectively walking a fine line of providing the right level of light and sound, all consumers will be comfortable in your establishment, and will be more likely to make return visits and stay longer while they’re there.

tagline - Entegra Procurement Services regularly publishes blog posts on food trends and innovations in food services. Entegra is more than a group purchasing organization (GPO): Our team of procurement specialists implement strategic sourcing to bring the most value to your business. We help our clients, in many segments ranging from the healthcare supply chain to restaurant supply, to cut costs and consolidate their portfolios.

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