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Generational Purchasing Habits: Generations Capitalizing on Ethnic Selections

Generational Purchasing Habits: Generations Capitalizing on Ethnic Selections

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Last Published: 03/03/2017

Generational Purchasing Habits: Generations Capitalizing on Ethnic Selections

Generation Z likely has the most adventurous palette, with Millennials close behind.

 

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Though Millennials are more likely to view ethnically diverse foods as something adventurous, Gen Z just views it as a choice of cuisine, and a regular one, at that. Where older generations would say they’re going out for Japanese food, Gen Zers will say ‘ordering ramen.’ It is crucial to remain culturally sensitive and ethnically accurate in terms of flavor profiles in order to satisfy these younger segments. Gen X also likes an ethically rounded menu, but they are more likely to indulge on the luxurious end of the spectrum. Think rich, smooth, opulent flavors when it comes to satisfying this sect. Boomers are also expanding their palettes and desire hot and spicy on-trend foods. Nutritional value for the Boomers is important, as they tend to lean toward lower sodium and sugar options.

 

Entegra Procurement Services regularly publishes blog posts on food trends and innovations in food services. Entegra is more than a group purchasing organization (GPO): Our team of procurement specialists implement strategic sourcing to bring the most value to your business. We help our clients, in many segments ranging from the healthcare supply chain to restaurant supply, to cut costs and consolidate their portfolios.

 

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