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Generational Purchasing Habits: Menu Makeover for the Generations

Generational Purchasing Habits: Menu Makeover for the Generations


Last Published: 03/03/2017

Generational Purchasing Habits: Menu Makeover for the Generations

Excluding great service, the ability to customize menu options may be the most influential factor for the Millennials and Generation Z. 


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While Millennials prefer the option to add, subtract and reinvent their menu items, Generation Z downright expects it. Generation Z wants to customize their menu selections, and will not often return to an establishment unless this need is met. On the other hand, Generation X, who views the food as the experience, prefers to have things masterfully prepared and handed to them. They derive satisfaction and quality from the skill level required to create a dish, therefore, the personalization of a meal is not as important to them. Boomers are an entirely separate group in terms of customization. Though they want the ability to add and remove items from their order, they expect a reduction in price if they have reduced the number of ingredients or size of the dish they have ordered. Offering half-plate or half a sandwich and soup options for this group is also beneficial, provided it comes with a price break.


Entegra Procurement Services regularly publishes blog posts on food trends and innovations in food services. Entegra is more than a group purchasing organization (GPO): Our team of procurement specialists implement strategic sourcing to bring the most value to your business. We help our clients, in many segments ranging from the healthcare supply chain to restaurant supply, to cut costs and consolidate their portfolios.

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