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Generational Purchasing Habits Series: The Generations Defined

Generational Purchasing Habits Series: The Generations Defined

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Last Published: 11/29/2016

Generational Purchasing Habits Series: The Generations Defined

This post is part of a series on the foodservice purchasing habits of different generational groups – the Boomers, Gen X, Millennials, Gen Z.

Today, a significant delineation has occurred between the generations. Each subset within the generational makeup of the consumer market has specific needs, wants and desires, which presents a challenge when trying to capture all segments simultaneously. Baby Boomers, Generation X, Millennials and Generation Z each have their personal preferences when making purchases, some of which are shared, while others are in direct opposition. Each group views value differently; while some are fiercely brand-loyal, others solely hunt for the best deal, no matter the brand. Conversely, for certain generations, a rewarding experience heavily outweighs the burden of price. No matter what overlays or opposing desires exist among the generations, one thing is certain; operators are better able to capture increased market share by gaining insight into what makes each individual generational group tick.

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