Who doesn’t love a good, old-fashioned burger? Even vegetarians and vegans are in constant pursuit of the best meatless burger blend in town. National Burger Day is May 28 and happens to coincide with Memorial Day this year. This makes it a great time to offer up themed offers and targeted menu items that will kick off the unofficial start of summer grilling season.
Foodservice businesses can call special attention to the day via a series of social media and website posts that will drum up anticipation. Deals that encourage add-on sales like drinks and premium toppings or sides are a great way to offset discounts. Other offer ideas include ‘buy one, get one free’ deals, discounts on a specialty burger, or attention-grabbing new blends, like a pork-chorizo blended burger, mushroom-beef or a Greek-inspired lamb burger.
Think outside of the burger this year and let your consumers know about it – with the proper application, your patrons may become your brand ambassadors for National Burger Day next year.
Entegra Procurement Services regularly publishes blog posts on food trends and innovations in food services. Entegra is more than a group purchasing organization (GPO): Our team of procurement specialists implement strategic sourcing to bring the most value to your business. We help our clients, in many segments ranging from the healthcare supply chain to restaurant supply, to cut costs and consolidate their portfolios.