Identifying the farms that grow key ingredients, for example, is a strategy that creates value and brand identity and one that is quickly becoming a standard practice. Going further and explaining how food is produced and the rationale for sourcing decisions are the best steps. Limiting or restricting information on hot-button consumer issues such as trans fats, genetically modified ingredients, or processing methods are approaches not likely to survive over the long term.
Operators who do not adjust business models and strategies to anticipate the impacts of this accelerating trend risk disappoint the dining public and musty play costly catch-up as such issues assume greater urgency with the public.
Source material for this post: 2018 Menus of Change Annual Report, a publication of Menus of Change, an initiative of the Culinary Institute of America and the Harvard School of Public Health. For more information, visit www.menusofchange.org.
Entegra Procurement Services regularly publishes blog posts on food trends and innovations in food services. Entegra is more than a group purchasing organization (GPO): Our team of procurement specialists implement strategic sourcing to bring the most value to your business. We help our clients, in many segments ranging from the healthcare supply chain to restaurant supply, to cut costs and consolidate their portfolios.