As the saying goes, where there’s a will, there’s a way! A large Boston office complex was located where no convenient food options existed. This lack of options spurred a new, creative concept consisting of upcycled shipping containers transformed into restaurants. The previously used shipping containers were totally refurbished and combined into a restaurant collective featuring a coffee shop, as well as Asian food, seafood, grilled cheese, and juices & smoothies. Much like today’s ever-popular food trucks, the containers have a fun appeal but are stationery, which enables local brands to use the sites as mini test kitchens for their operations.
In addition to the larger project of the shipping container collective featured, here are some additional ideas for traditional foodservice operators looking for creative ways to branch out:
- Go to them: Find ways to offer your restaurant’s best where your customers seem to gather, such as at getting a stall at local farmer’s markets.
- Set up ‘pop-up’ tents or carts near busy community parks or business complexes.
- Be involved in your community’s future plans. Join local Chambers of Commerce and attend town council meetings to find out what is in store for your area. This puts a step ahead of the competition.
Want more foodservice ideas? Download entegra’s paper, Capitalizing on New Menu Concepts.
Entegra Procurement Services regularly publishes blog posts on food trends and innovations in food services. Entegra is more than a group purchasing organization (GPO): Our team of procurement specialists implement strategic sourcing to bring the most value to your business. We help our clients, in many segments ranging from the healthcare supply chain to restaurant supply, to cut costs and consolidate their portfolios.