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Health and Wellness--Making its way to business Strategy: Focusing Internally and Externally

Health and Wellness--Making its way to business Strategy: Focusing Internally and Externally


Last Published: 05/26/2017

Health and Wellness--Making its way to business Strategy: Focusing Internally and Externally

The importance of Health & Wellness is increasing in all aspects of business today, from supporting employees in the workplace, to meeting customer expectations surrounding healthy lifestyle options, products, and services. 


Today, Health & Wellness is becoming more visible in companies as an important business strategy that positively impacts their organizations, employees, customers, and communities. In business, there are two main areas of focus for Health & Wellness: internal (employees/workplace) and external (products/services to meet consumer needs).

External products and services can meet consumer needs.

What do consumers want? They want healthier options. As one survey respondent from entegra’s senior care market stated, “Baby Boomers are now coming to us, and they are much different than the 80 to 90 year old retirees. It’s the Baby Boomer health trends that we have to meet. They want different programs and services than what we’re used to.”

More than 30,000 healthier product choices have been made available to consumers between 2002 and 2013 according to the 2014 Health & Wellness Survey done by the Grocery Manufacturer’s Association (GMA). Survey data was collected and analyzed by Georgetown Economic Services from 69 companies representing more than half of U.S. food and beverage sales.

According to the GMA survey, food and beverage companies reported they collectively have:

  • Eliminated or reduced transfat in more than 11,000 product choices.
  • Eliminated or reduced saturated fat in more than 8,000 product choices.
  • Reduced sugar/carbohydrates in more than 5,500 product choices.
  • Reduced the calorie content of more than 5,500 product choices.
  • Reduced sodium in more than 6,500 product choices.

Pam Bailey, President & CEO of GMA, when interviewed for entegra’s market assessment, stated,“There is evidence out there to show that Health & Wellness is on the radar of virtually every food manufacturing company. If you look at large company brands, you’ll find that most have Health & Wellness as a pillar of strategy.”

While many health fads and trends have come and gone, it is undeniable that this category is here to stay. Nielsen’s 2015 Global Health & Wellness Survey polled over 30,000 individuals online with results suggesting consumer mindsets about healthy foods has shifted and they are ready to pay more for products that claim to boost health and weight loss. All demographics – from Generation Z to Baby Boomers – say they would pay more for healthy foods. This shift in thinking is offering unique business opportunities for those with a strategy focused on Health & Wellness.

Serving the consumer market in this ever evolving Health & Wellness landscape can be daunting without the proper support from food service providers/vendors. This is one reason why entegra has made a commitment to being a resource for healthy lifestyle choices. Entegra provides business solutions for its clients and their members, such as education resources, wellness promotions, and tools that support the purchase of healthy products and ingredients for their varied consumers.


Entegra Procurement Services regularly publishes blog posts on food trends and innovations in food services. Entegra is more than a group purchasing organization (GPO): Our team of procurement specialists implement strategic sourcing to bring the most value to your business. We help our clients, in many segments ranging from the healthcare supply chain to restaurant supply, to cut costs and consolidate their portfolios.

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