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Unique Generational Demands: Generation Z

Unique Generational Demands: Generation Z


Last Published: 12/10/2018

Unique Generational Demands: Generation Z

Explore what appeals most to this ethnically diverse generation.

While today’s generational demographics are widely recognized, the hardline parameters that define each generation vary from source to source. For our purposes, Generation Z (Gen Z) is defined by those born between 1993 and 2003, spanning ages 15 to 23. Gen Z currently makes up approximately 20% of the adult population and are the most ethnically diverse of all the generations.

Low prices and fast service are the main traffic drivers for Gen Z-ers along with the ability to customize and to takeout/grab-and-go. This does not come as much of a surprise considering the age span of this group which encompasses a range of life stages, from high school to early career professionals; understandably on-the-go and limited in budget.

It is essential for operators to adapt to the demands of Gen Z as they evolve. Colleges and universities can take advantage of the openness this generation has to new flavors, providing opportunities for creative and unique menu options. As members of Gen Z join the workforce, low prices will not be as big of a concern. Instead, customization and grab-n-go will be traits they look for in the workplace. Use of technology will be essential and expected across the non-commercial space, particularly to improve speed, accuracy and to ease customization.

To learn more about dining demands by generational demographic, download entegra’s CyberSeries White Paper Unique Generational Foodservice Demands

Entegra Procurement Services regularly publishes blog posts on food trends and innovations in food services. Entegra is more than a group purchasing organization (GPO): Our team of procurement specialists implement strategic sourcing to bring the most value to your business. We help our clients, in many segments ranging from the healthcare supply chain to restaurant supply, to cut costs and consolidate their portfolios.

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