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Unique Generational Demands: Millennials

Unique Generational Demands: Millennials


Last Published: 12/10/2018

Unique Generational Demands: Millennials

One third of working adults are Millennials! How can your Foodservice operation adapt to their dining preferences?  For our purposes, the Millennial Generation is defined by those born between 1977 and 1992, spanning ages 26 to 41.

They make up approximately 27% of the adult population and are projected to outnumber Baby Boomers by 2019. In 2016, Millennials became the largest generation in the labor force, accounting for approximately one-third of the total. Many are starting new families, and continue to be highly influential, particularly in foodservice.

Millennials consider overall value to be the most important attribute at both limited and full-service restaurants, indicating that they are looking beyond the price tag and are willing to pay a bit more for the overall experience, with a special emphasis on quality ingredients and service. Millennials are most likely to use technology to interact with foodservice and many of their purchasing decisions are driven by online reviews and social media. They also make up a significant portion of third-party delivery (e.g. Grubhub, Uber Eats, Door Dash) customers. As they start new families, kid-friendliness will become a stand-out attribute in dining decisions.

With this generation now firmly in the workforce, operators must adapt new offerings to Millennial preferences for new and innovative dishes, customization and technology solutions such as quick pay. As new parents, Millennials will be imparting more adventurous eating on their children, which will spill over into K-12 foodservice. Millennials emphasis on health translates to higher premiums for menu items that are “healthy.”

To learn more about dining demands by generational demographic, download entegra’s CyberSeries White Paper Unique Generational Foodservice Demands

Entegra Procurement Services regularly publishes blog posts on food trends and innovations in food services. Entegra is more than a group purchasing organization (GPO): Our team of procurement specialists implement strategic sourcing to bring the most value to your business. We help our clients, in many segments ranging from the healthcare supply chain to restaurant supply, to cut costs and consolidate their portfolios.

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