How lodging operators take advantage of the Lunar New Year celebration

January 20th, 2025

Every year, individuals and communities of east Asian descent throughout the U.S. take part in multi-day Lunar New Year celebrations.

Kicking off on January 29, 2025, the year of the snake represents wisdom, transformation and opportunities for personal growth and change. Festivities to mark the 15-day Lunar New Year celebration include:

Lunar New Year parades — think costumes, floats, and firecrackers
Chinatown fun runs or walks
Balls and pageants
Street fairs
Fireworks displays

Savvy hotel operators leverage the Lunar New Year to attract diverse clientele, enhance the guest experience and boost revenue. And hotels that opt to work with a proven lodging GPO (Group Purchasing Organization) like Entegra instead of standard hotel procurement companies, are able to activate creative ideas while saving on products and services from hundreds of vetted hotel suppliers.

Infuse your hotel property with the spirit of Lunar New Year!

The Lunar New Year often prompts a surge in travel, family reunions and celebratory gatherings. Here are some ideas that your GPO, as an extension of your procurement arm, can help you with:

Asian cuisine: Offer special menus featuring traditional dishes like dumplings, fish, sticky rice cakes and other symbolic foods.
- The Entegra Culinary Consulting team can help with cost-effective menu development that boosts margins while tantalizing taste buds.
- Entegra supplier Wismettac Asian Foods can effortlessly provide Asian ingredients, specialty produce and even non-food items like chopsticks.
- Get inspired with Asian-inspired food trends.
Flavorful and fun:
- Mandarin oranges and apples are popular during the Lunar New Year. Entegra supplier Freshpoint, one of hundreds of suppliers from Entegra’s Local & Direct Program, ensures only the best.
- Compliment fresh fruit with refreshing orange and apple frozen juice cups from Lindy’s Homemade, another valued Entegra supplier.
Local event partnerships: Collaborate with neighborhood festivals, markets or parades to draw more guests.
- Get inspired with this F&B LinkedIn live conversation that touches on fun ways to connect with guests, featuring our own Head Chef John Csukor.
Festive, authentic decor: Transform your space with red lanterns, floral arrangements, and snakes for 2025 to create a lively atmosphere.
- Entegra Local & Direct supplier My Drap helps clients create themed coasters, napkins, hand towels and more. These single-use disposables are all sourced using eco-responsible materials and production, to ensure you maintain your corporate sustainability initiatives.
- Add creative flair: Imagine your restaurant tables set with red napkins folded like an envelope, a symbol of prosperity and good fortune. Entegra supplier 1Concier can help with quality table linens.
- Paint! Yes, Entegra supplier Sherwin-Williams sells a sumptuous red that’s perfect for the occasion: Chinese Red 0057. Spruce up one of your event rooms in this rich hue and make it the celebration center for Lunar New Year, complete with lanterns, auspicious couplets and other design elements.
Support local businesses: Promote nearby restaurants, shops or cultural activities to enhance the guest experience.
Themed packages and discounts: Create holiday-themed packages, such as "Family Reunion Lunar New Year" or "Luxury Lunar New Year Retreats" that bundle accommodation, meals and festive activities.
Family-oriented fun: Promote interconnected rooms, larger suites and family-oriented amenities like special menus and kid-friendly giveaways.
Profit-boosting souvenirs: Sell Lunar New Year-themed items and artist-crafted mementos.

Contact us to learn more about how Entegra can help you create memorable experiences like these for your hotel guests while helping you save money on almost everything you buy!

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