Revolutionising Snacking in Hotels

This presents hospitality businesses an opportunity to amplify guest experience by providing readily available snacking options. Through commisisoned research, Entegra manufacturing partner, Kellogg's, have identified four ways to drive cereal category success in hotels.

Value for Experience through Premium Cereal Brands

To meet expectations, hotels are opting for premium cereal brands to enrich the guest experience. Offering a diverse range of brands and formats guarantees that hotels, regardless of size or service offering, can cater to their guests' preferences. 

Renowned brands with quality credentials can positively influence how guests perceive their stay. Presenting familiar and reputable options can instil comfort and gratification among guests, thereby bolstering customer loyalty. 

Accessible and Economical Snacking Beyond the Guest Room

63% of UK snack eaters buy snacks on impulse so it has never been more important to dial up visibility. This can be done through strategic placement. Grab-and-go options available at reception, in room amenities, and vending machines are all touch points that you can add to your business to sell more snacks.  

Optimal Cereal Portion Range

Providing the right assortment of cereal portions is vital for success. This involves considering factors like sales contribution and relevance to the hotel's environment or mission. Portion packs, bag packs for self-serve displays, and bulk packs offer adaptability based on the hotel's volume and setup. 

Advocating the Benefits of Breakfast

Promoting the advantages of breakfast to guests is a key strategy. By emphasising the significance of a healthy and delicious start to the day, hotels can focus on gut health, vitamin-fortified cereals, simple imagery, and natural, nutritious tastes. This not only boosts guest satisfaction but also aligns with the growing trend of health-conscious travel. 

For an extra boost in implementing these recommendations, visit Vantage from Kellogg's. They provide comprehensive support in areas such as range optimisation, distribution, product placement, and merchandising & point of sale. With their expertise, you can maximise the impact of our strategies and propel your business to new heights. Visit Vantage today and unlock the full potential of your operations!