Six ways to support your customers' New Year's Resolution

Achieve your business goals by helping your customers meet their own

Like your business has goals for the new year, your customers have resolutions. This time of year, many people have renewed desires to kickstart a healthier lifestyle, adopt more sustainable practices, or support their community and spend their money wisely.

It can be easy to appeal to these clients and serve them with products or services that align with their own sense of purpose and improvement with a partner like Entegra.

Here are six ways to get started:

1.   Expand plant-based menu offerings. Look to solutions like a Grab ‘n Go portfolio as an opportunity to offer guests ready-made healthy meals any time of day.

2.   Provide a variety of healthy hydration options. It should be easy for your customers to access drinking water or refill their water bottles -- bonus points for reducing single-use plastic consumption! If you have a coffee bar, include expanded offerings of herbal teas for an added boost of health benefits.

3.   Ensure sustainable decisions are easy to make. It could be as easy as providing cutlery with take-out orders only when requested. Or, anywhere you have a trash can, add a recycling bin.

4.   Refresh your fitness facilities (if you have them). Guests may be motivated to exercise more in the new year. Consider replacing the towels you offer and elevating your cleaning protocols. Even strategically placed air purifiers and ready-access to sanitizing wipes could be a nice touch, helping guests feel more comfortable in your space.

5.   Cross-promote healthy initiatives within the communities you operate. For example, with hotel guests, suggest local hiking trails. Do you manage a senior living community? Remind residents of free fitness classes at local parks, and perhaps offer free transit to these events.

6.   Tout your local suppliers. Customers want to support their local economy. Knowing that their salad is full of local produce or that their burger comes from grass-fed cows from nearby farms will help them feel good about the money they spend with you.

If you’re an Entegra client, reach out to your Entegra representative today to take advantage of programs to help you do all this and more.

Not an Entegra member? Contact us today to learn about the benefits of partnering with us.