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The Blue Zone Buzz: The Latest Hospitality Trend

November 14, 2023

Blue Zones are regions that are home to the world’s oldest people and are a topic on many lips. Could you take advantage of these new opportunities by incorporating elements of Blue Zone diets into your menu?

The Blue Zone Buzz

Have you heard about the incredible benefits of the Blue Zones diet? These regions, home to the world's oldest people, have captured the attention of health enthusiasts and media alike. It's a hot topic, and for good reason. 

With social and traditional media buzzing with Blue Zone recipes and even famous personalities like Cher embracing the concept, it's clear that the Blue Zones diet is more than just a passing trend. In fact, aligning your menu with this dietary philosophy could open up exciting new possibilities in the longevity space. 

What is the Blue Zone Diet?

In the Blue Zones, dietary habits are simple yet effective - plant-led, homegrown, and accompanied by a daily sip of wine. While there is no definitive Blue Zone diet, there are striking similarities to the way those who live longer eat. 

  • Consumed in abundance are fresh, homegrown produce including nuts, wholegrains, and lentils – but beans are the core staple. From fava beans in Sardinia to Soybeans in Okinawa. 

  • Sourdough and wholegrain bread are made from grains such as rye, wheat, and barley and freshly baked.  

  • Dairy products such as yoghurts and cheese tend to be goat or sheep milk-based. Plant-based oils are preferable to animal fats, with olive oil topping the list.  

  • Meat and fish are consumed moderately, apart from in the Adventist community, and not as the main event on the plate.  

  • Drinks tend to be limited to tea coffee, water and wine with those communities that allow alcohol, only drinking 1 or 2 glasses of wine each day. 

Led by the seasons and grounded by the earth, those who enjoy this diet embrace the ‘Good Life’ culinary approach. 

 

The Benefit of Blue Zone Living

Recently, Singapore has been officially certified as the 6th Blue Zone, showcasing the successful convergence of lifestyle changes and longevity. This designation highlights Singapore's commitment to creating an engineered Blue Zone by implementing improvements in healthcare, housing, and nutrition. These advancements have played a vital role in boosting the average life expectancy from 72 to an impressive 84 years old since 1980. 

One thing is for sure though – whether an organic lifestyle rooted in deep cultural history or a more modern intervention, consumers across the globe can take inspiration from the Blue Zones to guide their own quest to live well for longer. 

Consuming minimally processed whole foods, Blue Zones diets offer an exemplary template for good nutrition. With consumers more mindful of longevity than ever, could we see the blue zone diet become that newest hospitality trend?

Full Credit to The Food People – Accessed 07/11/23 from A global food trends and ideas agency | thefoodpeople

November 14, 2023

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