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Industry Trends

THE TOP ICE CREAM TRENDS

April 01, 2022

The nation loves ice cream and it’s one of the most symbolic signs of the Great British summer; and the possibilities are endless when it comes to consuming this tasty treat! What’s more, in such a weather dependent option, it’s a good idea to think ahead so you have fresh ways to make your customers want ice cream all year round.

Plant based

Plant based
Veganism is booming and continuing to drive new products across every food and drink category including ice cream. The development of new products such as milk alternatives is really helping to grow the possibilities for plant-based ice creams without compromising on flavour and quality.  

Premium flavors

Premium flavours
Ice cream is all about indulgence and we’re seeing some sophisticated flavours coming through, using premium ingredients to elevate ice cream to another level. Examples of this are alcohol infusions, chai tea and botanicals such as lavender.

Nostalgia

Nostalgia
The resurgence of nostalgia has been on the rise across all food and beverage categories, especially as consumers looked for comforting foods and flavours during the pandemic. And ice cream is one of the ultimate comfort foods. Think retro flavours like rhubarb and custard, banana and raspberry ripple.  

Savoury

Savoury
The combination of sweet and savoury has been popular for quite some time, great examples of this are chicken and waffle, pineapple on pizza and more relevant to ice cream, salted caramel. Now the savoury trend is moving on and we have seen some adventurous flavours emerge, but we love the use of smoked, charred and even burnt flavours to add a touch of savoury to ice cream. For example, charred banana or burnt milk.

Flavour mash ups

Flavour mash ups
Consumers are loving the merge of their favourite flavours and this really works when it comes to ice cream. The most popular flavour mash ups with ice cream are with classic confectionery bars, desserts and even bakery products such as biscuits and gingerbread.

Our supplier Bidfood has a complete ice cream guide to keep you up to date with this summer trends. Click here to discover their guide or get in touch with us to learn more.

[Content provided by Bidfood]

 

 

 

 

 

April 01, 2022

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