Q & A with Michael Bruce

Optimizing Costs and Expanding Access: A Conversation with Entegra’s Michael Bruce

In today’s fast-paced business environment, building strong supplier relationships is essential to maximizing efficiency and staying competitive. Group Purchasing Organizations (GPOs) play a crucial role in facilitating these relationships while delivering added value to their members. To delve deeper into how GPOs enhance supplier collaboration and create strategic partnerships, we sat down with Michael Bruce, Director of Business Solutions at Entegra. Michael shares his insights on how these partnerships benefit both suppliers and members, ensuring long-term success and driving innovation.

Q & A with Michael Bruce, Director of Business Solutions

Are you looking to strengthen supplier relationships and improve procurement efficiency? To help you explore the advantages, Entegra's Director of Business Solutions, Michael Bruce, shares his insights on how GPO membership fosters strategic supplier partnerships that benefit both suppliers and members.

Q. How is Entegra adapting to support hospitality clients dealing with increased operational costs and labor challenges?

A. Entegra is prioritizing innovation and strategic supplier relationships to help clients manage rising costs and labor shortages. Our Entegra Shopping Assistant, for instance, simplifies purchasing by highlighting contracted products that deliver savings. It’s about removing complexity, so our clients can focus on their core business without being bogged down by operational decisions. Additionally, we’re working closely with suppliers to negotiate competitive pricing and consistent availability of high-demand items, which supports clients in maintaining their bottom line even as costs fluctuate.

Q. How do you see technology shaping the future of the hospitality industry, especially for Entegra’s clients?

A. Technology is transforming hospitality by enhancing both the guest experience and operational efficiency. For Entegra, this means integrating solutions that allow our clients to make data-driven purchasing decisions effortlessly. As the industry moves toward even more digital-first operations, we’re committed to developing solutions that keep our clients ahead of the curve and aligned with evolving guest expectations.

Are you ready to get products, pricing and support for your purchasing department? Contact us to see how you can transform your business to deliver results.