For hospitality businesses, staying ahead of the curve with the latest brunch trends is crucial for boosting customer satisfaction and revenue. But how do you keep up with ever-evolving culinary landscapes and operational demands? The answer often lies with a strategic partner: a strong Group Purchasing Organization (GPO). 

Entegra: Your partner in identifying & incorporating brunch trends 

A GPO acts as a crucial partner in identifying and activating emerging trends. By closely monitoring consumer preferences and industry shifts, Entegra develops comprehensive resources such as this recent report, "Trends 2025: The playbook for hospitality-driven businesses." This report, along with the expertise of the Entegra Culinary Consulting (ECC) team, provides actionable insights into key areas like functional foods, plant-forward options, value-focused offerings and on-the-go solutions. This proactive approach allows operations to adapt their menus and services effectively, and ultimately meet evolving customer demands with confidence and strategic precision. 

Culinary trends for your brunch service with ECC 

Staying on top of culinary trends is essential for keeping your brunch menu fresh and exciting. ECC comprises experienced chefs and food service professionals who provide tailored guidance and support to optimize your menu. They offer invaluable insights into current culinary trends, help with recipe development and assist in creating dishes that resonate with your target audience. 

Key brunch trends:

• Elevated egg dishes: Move beyond basic scrambles with creative Benedicts, shakshuka variations and global egg preparations.
• Plant-forward options: Meet growing demand with dishes featuring plant-based proteins, vibrant vegetables and innovative meat alternatives.
• Global flavors: Infuse your menu with international influences, from Korean fried chicken and waffles to Mediterranean-inspired mezzes.
• Brunch boards and shareables: Offer customizable brunch boards with an assortment of sweet and savory items for family-style dining.
• Specialty beverages: Go beyond mimosas with unique coffee creations, artisanal teas, refreshing mocktails and creative cocktails. 

Spotlight: Unilever's Everything Bagel Spice 

Entegra works with a multitude of suppliers including Unilever whose familiar yet exciting flavor profile of "Everything Bagel Spice" offers a versatile way to elevate classic brunch dishes. Imagine Everything Bagel Spiced biscuits with savory jam or a flavorful breakfast flatbread. This blend can transform your outdoor brunch into an unforgettable culinary journey, surprising and delighting your guests. 

GPO support beyond food & beverage: Furniture, Fixtures & Equipment (FF&E) 

A successful brunch experience extends beyond the food. The ambiance, comfort and efficiency of your space play a crucial role. Many GPOs provide access to competitive pricing and support for FF&E. 

Whether you're looking for new, comfortable seating, stylish tableware or innovative kitchen equipment to streamline your brunch service, a GPO can connect you with suppliers offering the latest in design and functionality. This includes everything from trendy, multi-functional serving ware to energy-efficient appliances that enhance both aesthetics and operational flow. 

Key benefits of a GPO partnership:

• In-house expertise: GPOs boast a team of in-house subject matter experts, from supply chain specialists to culinary professionals. These experts analyze market data, attend industry events and collaborate with suppliers to bring you the very latest product innovations and consumer preferences, directly impacting your brunch offerings.
• Comprehensive trend reports: GPOs like Entegra provide valuable, meticulously researched trend reports that synthesize vast amounts of data into actionable insights, helping you understand what's hot and what's next in the world of hospitality and food & beverage.
• Access to a robust supplier network: A GPO's extensive network of national and Local & Direct (L&D) suppliers is a game-changer for businesses looking to innovate their brunch menus. This dual approach gives you the best of both worlds: the broad reach and competitive pricing of national programs, combined with the flexibility and unique offerings from local suppliers.
• First look at innovations: Close relationships with a vast array of suppliers mean GPOs like Entegra are often among the first to learn about new products, ingredients and culinary innovations. This inside track provides immediate access to items that can differentiate your brunch service.
• National program benefits: Beyond new products, national programs offer significant advantages, including competitive pricing, streamlined ordering and consistent quality across all your locations. 

Partnering with a GPO for unrivaled brunch success 

In the always changing world of hospitality, a GPO like Entegra is more than just a purchasing partner; it's a strategic ally. By leveraging a GPO's expertise in trend identification, access to a vast supplier network, comprehensive support for FF&E and dedicated culinary consulting, hospitality businesses can confidently navigate the ever-evolving brunch landscape, delight their customers and drive continued success. 

Brunch recipe inspiration from Unilever Foods Solutions 

For any questions, please contact us to learn more.