Data shows the business of beverages is booming. Consumers want choices from your beverage offerings.

According to Technomic research:

• 44% of consumers ages 18-24 say they would like to try new and unique beverages at restaurants*
• 56% of survey respondents say that the menu description influences their ordering choice for alcoholic beverages**
• 45% of Gen Z and 61% of Millennials say that the drinks influence where they go out

Statista reports that revenue generated from nonalcoholic drinks in restaurants and bars will amount to nearly $305 billion in 2024. Demand is expected to continue to grow. So how can you capture — and cash in on your beverage service?

Trending drink ideas to add to your restaurant beverage service

Use these ideas to add a splash of interest, new flavors and unique offerings.

1. Clean cocktails
   With the assortment of mixers and fresh ingredients available, it’s easier than ever to craft a craveable, clean cocktail that appeals to the health-conscious crowd.
2. Flavored and functional waters
   Non-carbonated flavored waters appeal to consumers with health benefits like more energy or relaxation. They come with wellness-focused antioxidants and vitamins.
3. Coffee creations
   Coffee used in cocktails are a big trend. From iced coffee to espresso martinis to pre-packaged specialty drinks, the demand for coffee is growing.
4. CBD-infused drinks
   ​Given the trend in functional drinks, the CBD beverage trend make perfect sense. CBD can be useful for a variety of ailments or concerns, including anxiety, pain relief, improved sleep, better focus and improved mood.

How to incorporate drink trends into your menu

One way to incorporate drink trends into your restaurant menu is to use products that are versatile, convenient and high-quality. For example, if you want to offer coffee creations, you can use a ready-to-drink cold brew coffee that can be served on its own or mixed with other ingredients to create cocktails or mocktails.

Similarly, if you want to tap into the CBD-infused drinks trend, you can use a water-soluble CBD powder that can be easily added to any beverage without affecting the taste or texture. By using these kinds of products, you can save time and labor, reduce waste and inventory and satisfy your customers' cravings for innovative and functional beverages.

The chefs from Entegra Culinary Consulting can use their mixology expertise and knowledge of current flavor trends to add a sparkle to your beverage program. Explore culinary services.

Supplier spotlight: Tractor Beverage Co.

Tractor Beverage Co. offers certified, organically farmed drinks that are flavor-forward, sourced from farmers and come in carbonated and non-carbonated options. Their premium beverages offer a fully aseptic whole food, choice that requires no produce handling. Simply twist open the cap and pour, and add fresh, filtered, cold water.

As an Entegra supplier, our clients can purchase at our contracted prices – potentially saving your restaurant a substantial amount. Learn all about the benefits of working with a Group Purchasing Organization (GPO).

^{* Beverage Consumer Trend Report, 2023
**Business Boosting Beverages presentation, 2024}

June 18, 2024