In partnership with PepsiCo Frito-Lay, Entegra supported client CSR commitments, creating meaningful social impact while delivering measurable business results

What if products you already purchase could do more than meet everyday needs of your business?

From January through March 2026, Entegra partnered with PepsiCo Frito-Lay and its Miss Vickie’s brand on a purpose-led marketing campaign benefiting the Sodexo Stop Hunger Foundation. As part of Sodexo, Entegra supports Sodexo Stop Hunger and its mission to help create a hunger-free future.

The campaign leveraged qualifying purchases of Miss Vickie’s kettle chips to generate support for Stop Hunger and make a positive impact in communities in need.

The results: $10,000 for Stop Hunger and measurable sales growth

The campaign generated results on both sides of the equation:

• $10,000 supplier donation to Stop Hunger
• 20% year-over-year increase in Miss Vickie’s sales during the promotional period
• Estimated 10% sales lift attributed to the promotion

The results demonstrate how purpose and performance do not have to compete. A well-designed supplier activation can support a meaningful cause while encouraging participation and driving measurable commercial results.

“Entegra and PepsiCo Frito-Lay have proven that strong partnerships amplify impact, reaching more people, nourishing more lives and moving us closer to a hunger-free future.”

Roxanne Moore, Executive Director, Sodexo Stop Hunger Foundation

Entegra’s role: Bringing supplier relationships and purpose together

Entegra worked with PepsiCo Frito-Lay to shape the initiative into a focused activation designed to benefit the supplier, participating clients and Stop Hunger.

Together, the teams identified Miss Vickie’s as the right brand for the campaign, selected the eligible products and coordinated the promotion across Entegra’s Supplier Engagement, CSR and Stop Hunger teams.

This type of collaboration illustrates the potential value of a GPO relationship that goes beyond transactional purchasing. By bringing together suppliers, purchasing scale and strategic programs, Entegra can help create opportunities that support both business priorities and broader social impact.

Purchasing power that can do more

For organizations focused on advancing their own CSR goals, a procurement partner can be more than a source of savings. The right purchasing relationships can help connect everyday business decisions to opportunities for positive impact.

This campaign is one example of how Entegra works with suppliers to bring together purchasing power, supplier collaboration and social responsibility in ways that can create value for businesses and the communities they serve.

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