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Brand consistency matters. The right GPO can help.

April 12, 2024

Hotel guests are savvier than ever with access to hundreds of traveler reviews, countless images of your property in social media feeds, and demand for Instagram-worthy experiences for their own channels. And don’t forget the call of VRBO and Airbnb.

Living up to your brand promise means every guest touchpoint matters, from linens and bath amenities to furniture, food and more. That’s why a Group Purchasing Organization (GPO) that goes beyond procurement, like Entegra, is essential.

The right GPO elevates hotel brand consistency

A consistent hotel guest experience comes with endless “behind the scenes” efforts. Your GPO needs to support your brand standards with answers to questions like:

  • How can I get specific, on-brand products for my hotel brand more affordably?
  • How do I pivot if my brand’s must-have products are impacted by supply chain issues?
  • How can I ensure consistency by making sure all my locations are purchasing the correct products?

Our new guide, Get more from your GPO: How to improve brand consistency, delves into Entegra’s approach to the following solutions in answer to the above questions:

  • Custom contracting
  • Supply chain management
  • Staff training
  • Data and digital tools
  • Advisory support services

Ready to dive deeper? Download your copy of Get more from your GPO: How to improve brand consistency today.

April 12, 2024

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