Restaurants
Reviving diner interest with smart LTOs
October 30, 2024
Watch the recording from October 22, 2024
Entegra’s Head of Culinary, Chef John Csukor, Smithfield Food’s Chef Samual Wallis and IHOP’s Executive Director Integrated Marketing & Brand Communications Candice Johnson held a lively and engaging webinar discussing how to create valuable Limited-Time-Offers (LTOs) for your foodservice.
In a kitchen demo and discussion moderated by Alan Liddle from Nation’s Restaurant News, they explored the best ways to use LTOs to attract customers.
Key takeaways:
- How to create LTOs, using Smithfield products as an example in a live kitchen demo.
- The ins and outs of marketing and branding
- The importance of social media
- How to get in on trends and tie-ins with movies and pop culture
- How to be nimble by using one product in multiple ways
- And much more
This webinar recording is perfect for:
- Foodservice operators
- Chefs
- Procurement specialists
- Marketers
- F&B directors
Chef John Csukor
Entegra | Sr. Director/Head of Culinary
While classically trained at Johnson and Wales University, Chef John’s culinary education extends to The Culinary Institute of America and the United States Marine Corps School of Food Service. Having owned a successful international marketing agency for 13 years, Chef John brings a unique combination of strategic marketing experience, foodservice business acumen and product development to the Entegra team.
Chef Samuel Wallis, CRC®️
Smithfield Foods | Corporate Chef
Samuel Wallis is a dynamic corporate chef with extensive experience in the food industry, currently serving at Smithfield Foods and previously with Pilgrim's and Sabra Dipping Company. Chef Sam Wallis is dedicated to "creating flavor memories and experiences through food." With nearly 20 years of experience in hospitality and manufacturing, Chef Sam is a Certified Research Chef (CRC) and currently serves as Corporate Chef for a leading global food company, focusing on product development and culinary innovation.
Candice Jacobson
IHOP| Executive Director Integrated Marketing & Brand Communications
Candice Johnson, director of brand communications, joined IHOP in 2020 from CKE Restaurants, where she spent two years as director of PR and brand partnerships for Carl’s Jr. and Hardee’s.
Previously, she managed global communications at Mattel for six years.
Alan Liddle
Nation's Restaurant News | Moderator
Alan is Senior Data & Events Editor for The Restaurant & Food Group within Informa Connect, including Nation’s Restaurant News, Restaurant Hospitality, Food Management and Supermarket News. Alan is senior researcher and data analyst for NRN and Supermarket News market data products, including Top 200 and SN75, and helps develop and present educational programs for conferences and webinars.
October 30, 2024